Kenneth Penkowski

Senior Partner

When brands want to create a memorable, meaningful connection with current and future customers, they engage Eletrope. When they do, Kenneth leads communication, marketing, and design strategy— uncovering critical insights, building engaging programs, and achieving measurable results.

From international powerhouse brands to nascent startups, Kenneth finds the connections that point design thinking toward business success. Clients appreciate his uncommon clarity and actionable approach. Kenneth values the challenges that accelerate growth, empower people and transform business.

Key Engagements

Theme park and resort design on three continents with Walt Disney Imagineering

Kenneth developed and advocated property masterplans and project concepts in Orlando, Burbank, Paris and Hong Kong. With an unwavering focus on guest experience, Kenneth integrated creative, operational and financial goals into successful project delivery.

Communications strategy for health system strengthening in Sub-Saharan Africa

Kenneth lead communications strategy for a multi-stakeholder team focused on innovative cancer treatment delivery in low resource settings. Working in Washington DC, Seattle and Uganda, Kenneth aligned global teams around a singular vision within a complex challenge.

Positioning a premium product in a commodifying market for Bausch+Lomb

Kenneth played a key role in the integrated sales strategy, marketing program and digital support platform introducing an advanced contact lens to optometrists. The programs Kenneth developed achieved a 27% increase in adoption speed and a 54% increase in sales.

Key Clients
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