The economics surrounding the delivery of healthcare for rural and critical access hospitals requires specialized insights. Compounding this issue, these providers rarely have access to the data-driven financial tools that their larger, urban counterparts use to make the strategic decisions affecting the viability of their operations. This spin-off financial consulting firm engaged Eletrope to develop a corporate name and brand that communicated the scope and impact that the firm could have for these clients. Eletrope delivered a sharp, relevant name, brand identity, sales collateral package and web presence that launched the firm into the market and supported ongoing growth.