As hospitality trends away from one-size-fits-all mega brands toward specialized, boutique experiences, a market opportunity opened for an extended-stay apartment hotel hybrid. Welcome Holdings engaged Eletrope to develop and launch a new hospitality brand serving this niche market. Touching every aspect of the guest experience, from online reservations to the embroidery on the bedroom throw pillow, Eletrope aligned with the ownership team to redefine the line between luxury residence and boutique hotel.