A chance meeting between two entrepreneurs with backgrounds in the worlds largest payment processing bank and the worlds most technologically advanced stock exchange lead to a discussion about how to revolutionize cash flow management for America’s 1,500 struggling rural and critical access hospitals. Big ideas require a bold communications strategy. That is why they engaged Eletrope. Eletrope helped the dynamic startup sharpen their story, polish their image, deliver a compelling value proposition to investors and build a significant pre-launch customer pipeline.