Uncover opportunities to strengthen your position in a competitive market. Clarifying and communicating your position in the market is an important aspect of engaging customers and building business. Understanding the strengths and weaknesses of your position will help you to enhance the aspects of your products and services that drive success. It is easier to focus
Mid-size B2B companies, quickly exhausting the growth potential within core capabilities and customers, are looking to beyond-core sources for significant sustained and consistent growth. Beyond-core growth does not need to be accidental or risky. But unless companies can deploy a comprehensive strategic platform to generate and assess opportunities, finding the best direction to pivot beyond core competencies and customers can be a haphazard and costly exercise.